Video marketing is the fastest growing marketing channel on earth.
- 92% of video marketers reported that video gives them a positive ROI
- 96% of people watch explainer videos to learn more about a product
- More than nine out of 10 people want to see more videos from brands in 2023
(Source: Wyzowl State of Video Marketing Report 2023)
Sometimes, the most effective videos are the simplest. That’s why it’s important to choose the right video production team to meet your needs.
Rather than investing huge amounts in a large-scale video marketing strategy, I’d suggest you start with a couple of small videos, test them with your audience and use their feedback to refine any future videos for maximum impact.
My extensive experience in video marketing means Brand Nest has a diverse portfolio of video marketing case studies, which you can see here.
There are a few different types of videos to consider when marketing your brand through this popular channel;
Explainer videos introduce your products and services, describe how they work and the benefits.
Brand videos raise the profile of your ethos as a company and tend to focus on who you help, rather than how.
Social videos are short, snappy and action based. They should be optimised for each channel and appeal to your target audience in just a few seconds.
Thought leadership videos position you as the expert in your field, to build trust and credibility for your brand. Can include interviews, webinars and tutorials.
Case Study videos showcase the strength and diversity of your portfolio. They pack extra punch when they include direct testimonials from customers.
Personalised videos cover anything you can conceive! They’re totally unique to your brand and your audience.
I, along with a trusted team of video producers, can create videos to help you achieve your unique ambitions and reach your target audience through slick, professional content.
Not sure what level of support you need?
Get in touch and let’s work it out.