by brandnestClient spotlight: The Positive Divorce
The Positive Divorce – getting you where you need to be.
The Positive Divorce was founded by Rachel and Andy. Both have first-hand experience of divorce, and they understand how bewildering the process can be, especially at the beginning.
Rachel and Andy wanted to provide more support for people going through divorce. They know from experience that divorce is one of the most stressful times of a person’s life. Yet, there is limited guidance on what to do when you’re suddenly thrust into that situation.
Andy explains, “When I was told I was getting divorced, the kids were six and nine. I didn’t have many people in my circle of friends who had gone through this before. I spent time reading various articles. Much of the content was either very dry and legal, or emotionally charged and over the top.”
Finding clarity
The Positive Divorce aims to provide support for people going through the process. Online resources can simplify an often complex process. And, with the right information, you’ll be in a better place to communicate, act with integrity and ultimately move forward to build a new and fulfilling life.
A new website
Rachel and Andy approached Brand Nest to help launch their new business. They asked us to give direction on their brand identity, logo, colour palette and style guide that would represent the company, its founders and its ethos.
Brand Nest then designed and launched a new website to act as a digital shop front for the new company. We opted for a calm, neutral colour palette and designed iconography to make it easy to navigate to the right sections.
The combination of a striking new brand and a user-friendly website supported the launch of this helpful company. We are big fans of The Positive Divorce and love the genuine help they provide to people going through divorce.
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