Elements of a great website

Elements of a great website

What are the elements of a great website?

It’s worth knowing the elements of a great website before you build yours. Your website is like a shop front for your business. So it’s definitely worth investing the time to get it right.

At Brand Nest, we have over twenty years’ experience in website design. So we’re well placed to advise our clients about how to get the most from their website.

Read on to find out all you need to know.

Elements of a great website

Google, Google, Google! There is absolutely no point in creating a beautiful website if Google can’t find it. In fact, the whole purpose of your website is to respond to people searching for your services in Google.

It’s the most widely used search engine on the globe. And Google’s algorithm dictates where your website ranks in its search results. So you’ll need to ensure your website is search engine optimised so you’re visible to your digital audience.

Seamless user experience

People search on phones, iPads, laptops, Alexa and even smart TVs. Your website needs to work beautifully across them all.

It’s not enough to have a website that is only designed for a desktop viewer. Make sure your audience can consume content, watch videos and make purchases (if relevant) regardless of what device they’re using.


As many people now work remotely, website developers can no longer assume that everyone has gold standard, corporate internet!

One of the key elements of a great website is accessibility. This means, you’ll need your website to load quickly, even if the user’s internet connection is poor. There are a number of ways to achieve this, like lazy loading of images, or clickable buttons to load more content. A great website designer will factor accessibility into their designs, and the development stage.

Ready to get started?

At Brand Nest, we help maximise the commercial potential of your business through design, so you can do what you went into business for.

Based in West Sussex, we’re passionate about blending the creative and the commercial to build engaging brands that attract new customers and increase revenue growth.

Get in touch to discuss your website and find out how we can help!


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