How to choose a web design agency

August 23, 2022

Wondering how to choose a web design agency?

Before we discuss how to choose a web design agency, let’s talk about why you need a great website in the first place.

Your company website is like a digital shop front for your business. For prospective customers, it can be the very first impression they get of your business. There’s a lot of competition out there, so it’s vital that your website stands out and commands attention straight away.

Believe it or not, the secret to a good website isn’t just about how it looks. In fact, it’s more about what’s going on in the background…

SEO is everything

There is absolutely no point in creating a beautiful website if nobody can find it. Google has spent years enhancing its algorithm to return useful and credible websites in its coveted search results pages.

A great website is set up to appear as high up the Google results rankings as possible. The goal of your website is for all pages to appear on the first page of search results against relevant search terms.

If you’re wondering how to choose a web design agency, it’s important to check their SEO credentials;

Do they know how to set up your website to make sure Google can find it easily?
Will they design your website to be useful and trustworthy for users?
Are they transparent about reporting back on your SEO performance each month?

These are pertinent questions to ask and they’ll help you make the right choice for your website.

Users first

User Experience, or UX for short, refers to the way a website guides a person on their journey. A great website design agency knows how to apply a seamless User Experience to help your website users find what they need, quickly and easily.

In the past, some businesses measured the success of their website based on how long users spent on it. We know that this is no longer a measure of success.

Why?

Because, in a fast-paced world, people are used to getting what they need in a flash. So speed is everything.

Your website needs to be structured in a way that’s focused on your users, what they need, and what matters to them.

A good web design agency will know this, and they’ll present you with a solid UX flow that meets your users’ needs.

Ahead of the curve

Your chosen web design agency should know how and where website users are searching. This means they’ll build your website to work responsively across any device.

If you’re debating how to choose a web design agency, it’s worth asking any potential partners to have insight into current website trends. You’ll want them to understand which devices people use to look at websites. And, they should show a clear understanding of how to create a solid digital presence.

Measure for success

How will you know if your website is working? Your web design agency should tag your website so you can see how many people visit it and which bits they engage with the most, and least.

Ideally, you should also be able to see how many people click on your contact buttons each month, so you know that your website is driving inbound leads to your business.

This is the ultimate goal of any website and an experienced web design agency will know this and bake it into their development plan.