by brandnestA guide to Video Production in West Sussex
Here’s what you need to know about Video Production in West Sussex.
Why are we focusing on Video Production in West Sussex, specifically? Well, because Brand Nest is a creative agency based in … you guessed it … West Sussex!
And, while we provide a range of creative services to our clients, video production remains one of the most creative and exciting mediums we offer.
Read on to find out how, and why, we bring our clients’ stories to life on-screen.
Is Video Marketing worth the hype?
- Video marketing is the most popular media tactic for content marketers.
- 49 percent of businesses say they grow revenue faster when they’re using video content.
- 86 percent of consumers would like to see more video content from brands they love.
Video is one of the fastest growing marketing channels on the planet.
If you’re serious about growing your business, it’s vital that you include video into your marketing mix.
A good video blends a mix of strong copy and original images, with a clear, succinct message.
The type of video you need, the length, format and channels you broadcast it on will depend on your audience.
It’s worth exploring where your audience spends the most time online, so you can create your video with this in mind.
Versatile video
One of the (many) reasons we love creating videos for clients is that they’re so versatile.
Video can span any topic, industry, location, style and objective you can imagine. Our drones are able to capture stunning aerial views, or sometimes we use green screens for special effects on the ground!
Whilst Brand Nest is known for offering Video Production in West Sussex, we actually work with clients around the world.
A couple of recent video projects we’ve completed;
A series of short Tik Tok ads for on-demand insurance brand, Cuvva
A suite of legal tech videos for Legatics
Our approach
When we’re tasked to create a video for a client, a lot of the work happens before we start any video production!
1. We’ll begin by understanding your objectives, so we’re clear on what success means for the video.
2. Then, we’ll conduct market and competitor research to make sure we fully understand the landscape we’re operating in. This is critical because it helps us unlock any opportunities that competitors are not exploiting, so your video will be unique and effective.
3. Once we understand the goal and audience, we’ll work with you to complete a design brief. This helps us make sure everyone is aligned on expected outcomes.
4. We’ll generate a storyboard and script for your video – don’t worry you’ll get to approve these before any production takes place!
5. Finally, we’ll bring your brief to life and create a stunning, professional video.
You’ll have a chance to provide feedback and make amends before we finalise the video.
How to use your video
Start with your audience and objective for the video.
This could be one or more of the following;
- product overview for your sales team to sell with confidence
- sales hook to generate leads from prospective clients
- company overview to gain exposure for your brand
- explainer video of your services to maximise value for existing customers
- “how to” video to show thought leadership and industry knowledge
- Then, consider the marketing channels you’ll use to get your video seen.
For example:
- Youtube
- Social media
- Your website
- Blogs
- Events
Full transparency
It’s our job to make the process as seamless as possible, so we’ll do all the hard work for you!
Also, we’ll present all prices upfront – that includes EVERYTHING, so there won’t be any nasty surprises later in the process.
Want to know more about our Video Production Services?
Get in touch and let’s chat!